World Cup Tickets: In 2026, San Jose, California, will become a major hub for several huge sports events, including the FIFA World Cup, Super Bowl LX, and NCAA Men’s Basketball Tournament games. The city plans to hire a special executive leader, or czar, to coordinate these events, ensuring they generate a major economic impact and bring tourists into the city.

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San Jose officials view 2026 as an opportunity to boost the local economy and promote San Jose as a prime location for sports and entertainment, hoping to leave a lasting impression on visitors and encourage them to return. With a budget of $350,000 for this new position, called the Road to 2026 Executive Leadership, San Jose's goal is to hire someone with experience in organizing major sports events, as San Jose’s Mayor Matt Mahan shared.

This executive will work closely with city departments and local business groups like the San Jose Chamber of Commerce and the San Jose Sports Authority to ensure smooth planning and cooperation. Additionally, they will be involved with both state and federal agencies to secure extra funds to support public safety and necessary infrastructure improvements.

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Events like the Super Bowl LX and the FIFA World Cup 2026 are expected to bring in hundreds of millions in economic benefits. For example, the Super Bowl alone, scheduled for February 8, 2026, at Levi’s Stadium, could contribute between $100 million and $160llion to the local economy. Similarly, the Football World Cup 2026, with six matches happening at Levi’s Stadium, is estimated to add between $270 million and $360 million to the region over its six-week duration.

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Since tourism is a big focus for San Jose this time, the city is implementing strategies like the Fly, Stay, and Play campaign, encouraging visitors to use San Jose Mineta International Airport, recently rated as the top midsize airport by the Wall Street Journal. In addition, the city is setting up special zones and signage to create an entertainment area in the downtown region, making it easier for tourists to enjoy the city’s attractions.

Although San Jose won’t host the Super Bowl fan festival due to convention center size limits, there’s optimism that media day will take place at the SAP Center, drawing over 5,000 media members and potentially generating an economic impact of around $760,000. During the Super Bowl week, San Jose also plans to offer free shuttle services for visitors with hotel key cards.

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The FIFA World Cup 2026 will take place at Levi’s Stadium between June 13 and July 1, with six scheduled matches. FIFA has already arranged to lease office space in downtown San Jose from October 2025 to July 2026 to manage tournament logistics. FIFA officials and teams will be accommodated in downtown hotels like the San Jose Marriott and Signia by Hilton, with the Hotel Valencia serving as a VIP and family space.

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During the Football World Cup 2026, San Jose plans to set up public watch parties at popular locations such as San Pedro Square, allowing fans to gather and cheer on their teams. The city is also considering organizing outdoor concerts and dance performances, depending on which teams play locally, to enhance the fan experience.

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In preparation for hosting these major events, San Jose has made some early moves, like updating city codes to manage signage and crowd flow and working with various local partners to support these changes. By planning now, city officials hope to make the FIFA World Cup 2026 and Super Bowl LX memorable experiences that will encourage both local spending and national recognition for San Jose.

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San Jose’s convention center, despite being unable to host some events, still expects a significant number of visitors. Over 3,700 hotel rooms have been booked, and one of the Super Bowl teams is scheduled to stay downtown at the San Jose Marriott, with practices set for San Jose State University. The other team will stay in nearby Santa Clara and practice at Stanford University.

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Officials from the NFL recently visited San Jose for a final walkthrough to review plans for hosting both Super Bowl teams. The Football World Cup 2026 in particular is expected to bring thousands of international visitors, with major economic boosts and cultural exchange. Many of San Jose’s local restaurants, theaters, and public spaces like Plaza de Cesar Chavez will play an active role in celebrating these events, helping to create a welcoming atmosphere for tourists and residents alike.

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This year, San Pedro Square hosted events for the 2024 Copa America tournament, which city officials saw as a successful trial run for the FIFA World Cup 2026. The Road to 2026 Executive Leader, once hired, will be a critical player in ensuring all these efforts align smoothly, working with business sponsors like Team San Jose to provide support when funds come through from grants.

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This position will help the city quickly and effectively use resources. So leveraging support from private partners and government agencies for the best outcomes. In addition, the executive will work on finding sponsorship opportunities and managing budgets. Although focusing on ensuring that San Jose’s event planning meets all expectations for 2026.

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By hosting global events like the FIFA World Cup 2026 and Super Bowl LX. San Jose is positioning itself as a prime destination for sports fans and international visitors. Each event will not only provide immediate economic benefits. But will also serve as an opportunity to showcase San Jose’s unique attractions, infrastructure, and community spirit.

Overall, San Jose’s strategy for these events focuses on maximizing their economic impact. While ensuring visitors have an enjoyable and memorable experience. With the FIFA World Cup 2026 and Super Bowl LX on the horizon. San Jose is actively working to set the stage for a year of sports excitement. So that could redefine the city as a top spot for major events in the future.

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