World Cup Tickets: As the countdown to the FIFA World Cup 2026 begins, Miami is getting ready to host one of the world’s biggest sports events. The city is not only preparing for the matches but also working to make a lasting impact on the community. Leading these efforts is Janelle Prieto, Director of Marketing and Community for the Miami Host Committee.

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Her job is to balance marketing for the Football World Cup 2026 with engaging the local community, especially focusing on Miami’s diverse population. In a recent interview, Prieto shared how Miami is strategically planning for the World Cup. The city’s efforts include creating exciting marketing campaigns, improving infrastructure, and involving the community in all aspects of the event.

Businesses and sponsors are also being encouraged to get involved in these efforts, offering them opportunities to leave a lasting legacy in Miami. Prieto emphasized that Miami’s preparations are not just about hosting the FIFA World Cup 2026, but also about benefiting the local people, especially the vibrant Hispanic community that plays a big role in the city.

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The community is our number one priority, Prieto said, referring to her Cuban heritage and her deep connection to Miami. The city’s diverse population, including many from Latin America and the Caribbean, offers a unique opportunity for brands that want to connect with this vibrant culture during FIFA 2026. By respecting and understanding the local context, sponsors can engage with the community in meaningful ways.

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One of Miami’s biggest goals for the Football World Cup 2026 is to create access to sports for everyone. Prieto talked about the challenges of the U.S. pay-to-play model, which often prevents kids in low-income communities from participating in sports. Through the legacy projects associated with the World Cup, the Miami Host Committee is working to overcome these barriers.

We don’t want to reinvent the wheel, Prieto explained. Instead, the committee is partnering with local organizations already making a difference, supporting them, and giving them a platform through the World Cup. Businesses looking to get involved in the FIFA World Cup 2026 can support these efforts by participating in community-driven initiatives.

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Prieto’s focus on community empowerment and sustainability opens the door for co-branded projects that make a real difference. Improving infrastructure is also a key part of Miami’s preparations for FIFA 2026. Prieto pointed out that while many cities have soccer fields, they often aren’t located in the neighborhoods that need them most.

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The committee’s focus is on building infrastructure that will benefit local communities for many years to come. This includes not only creating sports facilities but also developing programs that will encourage people to use these spaces. You can build a field, but if there’s no program, it will just become a space, Prieto said.

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By involving the local communities in these projects, the committee ensures that these facilities will continue to be useful long after the Football World Cup 2026. This approach strengthens community ties and helps Miami prepare to host future events, making sure the World Cup’s impact last well into the future.

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For sponsors, Miami’s infrastructure projects present an exciting opportunity. Companies can sponsor these projects, gaining visibility while contributing to the long-term development of the city. Prieto explained that sponsors are looking for more than just tickets or suites. They want to engage with the event in a meaningful way, and Miami’s preparations offer the perfect opportunity to do that.

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Prieto also talked about the importance of working closely with sponsors to create customized activations that meet both the goals of the businesses and the needs of the community. This collaborative approach allows companies to connect with Miami’s diverse audience in a way that feels authentic.

With such a strong Hispanic and Latin American population, the FIFA 2026 in Miami offers sponsors a unique chance to create localized marketing efforts that resonate with the city’s soccer-loving fan base. Miami’s marketing strategy for the Football World Cup 2026 includes an exciting Ambassador Program. The committee recently announced Brazilian football legend Ronaldinho as the first official ambassador for FIFA World Cup 2026 Miami.

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This program gives brands another way to connect with soccer fans both in Miami and around the world. For companies looking to engage with Hispanic and Latin American consumers, partnering with the Ambassador Program during the FIFA 2026 presents a powerful opportunity. It’s a way for brands to show their support for soccer while making a difference in the community.

As Miami prepares for the World Cup, there are plenty of sponsorship opportunities available for businesses. The Miami Host Committee is working closely with FIFA and corporate partners to create unique sponsorship packages that go beyond the typical offerings. Whether through community engagement programs, infrastructure projects, or large-scale marketing campaigns, companies can make their mark on the Football World Cup 2026 and contribute to the city’s future.

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We have lots of opportunities, Prieto said, highlighting the committee’s collaborative approach. We work together to come up with creative ideas and partnerships. As 2026 approaches, the committee will continue to grow its team and expand its efforts. So offering businesses a chance to be part of this historic event.

Hosting the FIFA World Cup 2026 is not just about the games for Miami. It’s about creating a lasting legacy that will benefit the city’s residents for years to come. With a focus on community engagement, sustainable infrastructure, and innovative sponsorships. The World Cup will help drive long-term growth and development in Miami.

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